Elite Dental Sales Training

At PlaidPlaybook Dental Sales Training, our mission is simple:

To be your trusted partner in strengthening your practise, increasing case acceptance and unlocking untapped revenue potential - all the while keeping patient care at the centre of everything you do.

Through expert sales coaching and team development, we equip dental professionals with practical tools to communicate more effectively, present treatment plans with confidence and create a patient experience that builds lasting trust.

But we don’t stop training. Our support continues with actionable strategies, ongoing guidance and tailored solutions to help your team implement what they’ve learned and sustain measurable growth.

When you partner with us, you’re not just investing in training, you’re building a pathway to higher case acceptance, stronger patient relationships and a thriving dental practise. Together we’ll set the foundation for longterm success and a brighter future for your team and patients alike.

At Plaid Playbook, we don’t see pricing as a cost — we see it as an investment. Every package is built to give you practical, no-fluff tools that deliver results you can measure: higher case acceptance, stronger close rates, and more confident teams. Whether you’re a solo professional, a growing practice, or a corporate sales force, we’ve designed flexible options that fit your goals and scale with your success.

Welcome to The PlaidPlaybook- Dental Sales Training, your direct path to higher case acceptance, stronger patient relationships and a more profitable dental practise.

We provide practical, real-world training workshops designed specifically for dental professionals. Our program equips practise owners, managers and teams with the skills and systems needed to thrive in today's competitive dental market.

Training Focus Areas

• Case Acceptance Strategy:

             Learn a structured, step-by-step process to increase patient "YES" decisions.

• One-On-One Coaching:

             Personalized coaching sessions to address your practice's unique challenges.

• Team Training:

             Equip your staff to communicate with confidence and build patient trust.

• Revenue Growth System:

             Implement cross-selling & treatment-plan expansion strategies.

• Menu & Protocol Development:

             Design treatment menus and consultation flows that set your practice apart.

• Financial Planning & Retention:

             Understand budgeting & retention startegies to ensure long-term growth.

With PlaidPlaybook, your team will gain not just theory, but actionable skills that can be applied immediately chair-side, front desk or the consult room. Our workshops are engaging, interactive and designed to build confidence and results.

Training Format: 

• In clinic workshops: 4-6 hours, highly interactive and tailored to your practice.
• Virtual workshops for remote teams

Who is this for:

• Dental practice owners, managers, treatment coordinators and clinical teams whoo want to: 
• Improve case acceptance rates
• Build stronger patient trust
• Increase practice revenue
• Create consistent, repeatable systems

Ready to transform your Dental Practice? Contact us today to learn more and book your FREE consultation.

At PlaidPlaybook Dental Consulting, we specialize in delivering strategic business development guidance created exclusively for dental practices. With decades of hands-on sales and growth experience, we understand the unique challenges and opportunities within dentistry - and we're here to help you overcome them with clarity and confidence.

Our Approach

Collaborative

We work side-by-side with. you and your dental team to understand your unique challenges, goals and growth vision. Every strategy is built to align with your practice's culture, ensuring that improvements feel natural and lasting.

Flexible

No two practices are the same. Our consulting solutions adapt to your needs - whether you want to:

• Improve case acceptance systems so more patients say "YES" to treatment
• Strengthen treatment plan presentations to build trust and confidence 
• Train front-desk staff in communication and patient retention
• Align your team sales mindset to work towards shared growth goals

Results-Driven

We focus on tangible outcomes. Through consistent meetings, accountability check-ins and ongoing support, we guide you in:

• Raising case acceptance rates
• Increasing treatment revenue
• Enhancing patient satisfaction and retention

Customizable Packages 

Every dental office is different, which is why we offer packages built to fit your goals and budget. Whether you're a solo dentist seeking steady growth, a multi chair clinic wanting to scale or a group practice striving for consistency across locations, PlaidPlaybook provides consulting solutions designed for you.

Contact us today for a tailored quote and discover how PlaidPlaybook Dental Consulting can help your practice increase case acceptance, improve team performance and maximize growth.

Sales Mastery! Welcome to The PlaidPlaybook-where proven systems meet real results in dentistry.

At PlaidPlaybook, we deliver advanced sales training tailored specifically for dental practices. This comprehensive program equips your team with advanced skills and strategies to increase case acceptance, boost revenue and elevate patient satisfaction, helping your practice achieve sustainable growth and long term success.

Training Program Topics

• The 5 Steps to Case Acceptance 

Master our streamlined 5-step process designed to guide your team seamlessly through every stage of the patient journey, from first contact to treatment acceptance.

• Reprogram the Mindset

Eliminate the stigma around "sales". Your team will learn how to confidently present dentistry as solutions to patients real needs, creating trust and comfort.

• Cross-Selling & Upselling Strategies

Maximize revenue while enhancing patient care by identifying opportunities to present complementary treatments and services that improve outcomes.

• Education-Led Sales Techniques 

Empower your staff with knowledge-based approaches, using patient education and clear communication to build rapport, trust and confidence in treatment recommendations.

• Consultation Mastery

Learn how to conduct effective consultations that uncover patient goals and concerns, leading to tailored solutions that increase case acceptance.

• Sales Therapy Sessions (very popular)

An open-forum, team-wide workshop where barriers and objections are openly discussed in a fireside-style format, leading to practical, collaborative solutions.

Why PlaidPlaybook?

Led by experienced sales professionals, The PlaidPlaybook is built on decades of real-world sales expertise. Your staff will receive hands-on, practical training that goes beyond theory, equipping them with strategies that deliver measurable results.

Whether delivered virtually at a reduced cost, or as a 4-6 hour in-clinic workshop, this program gives your team the confidence and tools to close more cases, strengthen patient relationships and drive practice growth.

Ready to increase case acceptance and revenue in your practice? Contact PlaidPlaybook today for a customized Sales Mastery Quote.

Unlock your dental practice's success through authenticity.

In today's competitive dental landscape, standing out is no longer optional-it's essential. Patients are faced with countless choices and the practices that thrive are the ones that communicate trust, clarity and a genuine sense of purpose. At The PlaidPlaybook, we believe authenticity isn't just a nice-to-have; it's the foundation of growth and long-term success in dentistry.  

Crafting a Compelling Dental Brand

Your brand is more than a logo or a colour scheme, it's the heartbeat of your practice. By aligning your image with your values, vision and personality, you create a brand identity that patients instantly recognize and connect with.  The PlaidPlaybook help practices develop brands that are not only professional but also memorable, trusted and authentic to who you are.

Embracing Your Mission

A strong mission statement becomes the guiding light of your practice. When clearly defined, it motivates your team, inspires your patients and builds consistency in every interaction. Through The PlaidPlaybook system, we help practices articulate a mission that reflects both patient care and business excellence, so your practice has purpose beyond the chair.

Sharing the Story

Every dental practice has a story. From the challenges faced in building your patient base, to the triumphs of successful case acceptance, to the lessons that shape your culture-your journey is unique. Sharing that story authentically builds trust with patients, strengthens loyalty and positions your practice as more than just a clinic... it becomes a cornerstone of the community.

Why Authenticity Works in Dentistry

By unlocking the power of authenticity, your practice gains the ability to:

• Attract new patients through genuine differentiation.
• Retain existing patients by fostering long-term trust.
• Build a reputation in your community that no competitor can duplicate.

Authenticity is more than a strategy, it's the secret ingredient that elevates your case acceptance, strengthens patient relationships and fuels sustainable growth.

Ready to unlock your practice's full potential with The PlaidPlaybook for Dentistry? Let's connect and explore how authenticity can become your practice's greatest advantage.

At PlaidPlaybook, we know that no two dental practises are alike. Every team faces its own unique challenges, growth opportunities and patient expectations. That's why we offer customized training solutions-designed exclusively for dental practises, to strengthen your team's skills, elevate patient experiences and boost acceptance.

What our Tailored Dental Training Delivers?

• Identify Growth Opportunities 

Through in-depth assessments and consultations, we uncover the exact areas where your team can benefit from targeted development, whether in case presentation, communication or patient follow-up.

• Design Practice Specific Programs

Drawing on years of real-world sales and consulting experience, we create custom training programs built around your practice's needs, ensuring your team receives only the most relevant tools and strategies.

• Engaging Hands-On Learning

We don't do boring lectures. Our sessions are interactive, practical and role-play driven, so your staff can immediately apply what they learn in real patient scenarios.

• Culture of Continuous Improvement 

Training is only the beginning. We provide ongoing resources, coaching and support to ensure that improvements stick and that your practise continues to evolve.

• Measurable Results

We track progress and deliver clear reports so you can see the direct impact on case acceptance, patient satisfaction and overall practice revenue.

WHY CHOOSE PLAIDPLAYBOOK

Whether you want ti improve patient communication, increase case acceptance or maximize revenue... PlaidPlaybook creates the roadmap to get you there. Our custom training ensures your team isn't just learning sales techniques, they're mastering the art of Authentic, patient centred communication that builds trust and drives growth.

Contact us today to discuss your practice's unique needs and quote.

Let’s map out the best play for you and your business.

Book a free consultation with Plaid Playbook and discover how our training can help you close more deals, boost confidence, and grow faster.