About The Plaid Playbook
Our Story
Our Mission
Our Mission
Our Story
PlaidPlaybook was born from one simple truth: sales is everywhere and yet, too many people are taught to do it in all the wrong ways.
After decades of experience across industries, from scrappy startups to corporate giants, we saw firsthand how outdated, cookie-cutter sales training programs left teams uninspired and underperformi
Our Story
PlaidPlaybook was born from one simple truth: sales is everywhere and yet, too many people are taught to do it in all the wrong ways.
After decades of experience across industries, from scrappy startups to corporate giants, we saw firsthand how outdated, cookie-cutter sales training programs left teams uninspired and underperforming. So we created something better: a bold, authentic, and elite sales training approach to sales that actually connects with real people.
What started as a vision to help individuals close more deals and grow their confidence has evolved into a movement — helping entire corporate teams, entrepreneurs, and professionals embrace sales as a skill, a mindset, and a craft.
At PlaidPlaybook, we believe sales isn’t about pressure — it’s about connection. And with the right playbook, anyone can win.
This is our story. Now let’s help you write yours.
Our Mission
Our Mission
Our Mission
At PlaidPlaybook, our mission is to unlock the greatness within every individual and team, to show you that sales isn’t just a skill you learn, but a power you already have through elite sales training.
We believe in building confidence, not just closing deals. We believe in connection over pressure, and in helping you discover a level of
At PlaidPlaybook, our mission is to unlock the greatness within every individual and team, to show you that sales isn’t just a skill you learn, but a power you already have through elite sales training.
We believe in building confidence, not just closing deals. We believe in connection over pressure, and in helping you discover a level of success you didn’t know was possible with The PlaidPlaybbok’s sales training programs.
We’re here to inspire you to think bigger, act bolder, and win… on your terms.
Our mission is simple: to equip you with the mindset, tools, and playbook to rise above the noise, stand out with integrity, and achieve more than you thought you could.
Because when you believe in yourself, and have the right playbook, there’s nothing you can’t achieve.
Our Team
Our Mission
Our Values
We’re a small but mighty team with one big mission: to help you unlock your full sales potential.
At PlaidPlaybook, we believe that quality beats quantity — and that’s why we stay hands-on, personal, and invested in every client we work with. Our experience spans decades in sales, training, and leadership across industries, and we bring al
We’re a small but mighty team with one big mission: to help you unlock your full sales potential.
At PlaidPlaybook, we believe that quality beats quantity — and that’s why we stay hands-on, personal, and invested in every client we work with. Our experience spans decades in sales, training, and leadership across industries, and we bring all of that insight directly to you.
We’re not just trainers — we’re partners, mentors, and your biggest supporters on the path to success.
When you work with us, you’re not just another number. You get the focus, expertise, and energy of a team that truly cares about helping you win.
Our Values
Our Mission
Our Values
At PlaidPlaybook, our values guide everything we do, from how we train, to how we connect, to how we help you grow:
• Authenticity — We believe sales should feel real. No gimmicks, no scripts you can’t stand behind — just genuine conversations that build trust and results.
• Excellence — We set the bar high — for ourselves and for you. Ev
At PlaidPlaybook, our values guide everything we do, from how we train, to how we connect, to how we help you grow:
• Authenticity — We believe sales should feel real. No gimmicks, no scripts you can’t stand behind — just genuine conversations that build trust and results.
• Excellence — We set the bar high — for ourselves and for you. Every lesson, every strategy, and every interaction is designed to help you achieve your absolute best.
• Growth — We’re passionate about progress — yours and ours. We never stop learning, improving, and finding new ways to help you succeed.
• Connection — Sales is about people. We focus on creating meaningful relationships, both with our clients and for our clients.
• Integrity — We do what’s right — even when no one is watching. We teach you to win with honesty and leave every interaction better than you found it.